Scars And Souvenirs Goes GOLD

Posted by ToxicDoom | Thursday, April 16, 2009 | , ,

Theory of a Deadman's Scars & Souvenirs has been officially certified RIAA Gold status. Scars & Souvenirs is the band's third Roadrunner Records release, and their first Gold album.

Frontman Tyler Connolly said, "We'd like to thank our record label, management and crew for all their hard work in helping us get Scars & Souvenirs to gold record status. We would also like to say thank you to all our fans who have bought the record and supported Theory over the years. This is a tremendous achievement for us and we are so f*****g happy!"

Theory of a Deadman is experiencing their greatest successes to date with Scars & Souvenirs. The album's first two singles "Bad Girlfriend" and "So Happy" both reached #1 on the Active Rock charts and Top 10 at Modern Rock. "Not Meant To Be" is the third single, which is currently Top 10 at Hot A/C. The track "Hate My Life" is fast becoming an anthem for our troubled times; sitting Top 5 at Rock and Top 25 on the Alternative charts.

The video for "Not Meant To Be," which features the track's co-writer, Grammy-nominated songwriter and American Idol judge Kara DioGuardi, is currently in rotation on VH-1, cracking into the Top 20 this week and FUSE, where it sits at #3 on the Rock countdown. The video for "Hate My Life" is also shooting up the charts at both MTV2 and FUSE. In a rare occurrence, both videos were added to the respective channels' rotation slots in the same week!

Digital sales from Scars & Souvenirs have also proved to be very successful. "Bad Girlfriend" has sold over 625K singles to date, clocking in at over 15K per week. "Hate My Life" has sold over 130K downloads, averaging over 12K per week. Most recently, "Not Meant To Be" has seen 10 consecutive weeks of continuous growth, up 20% to 45% the past 3 weeks to over 120K downloads. This is due in no small part to the success of various singles at various different formats.

Scars & Souvenirs is Theory's best selling album to date. As singles continue to climb radio charts at all formats, sales are already fast tracked to reach platinum. This week saw the highest album sales yet since release with a 20% increase to almost 16K and a Top 40 position on the Billboard Top 200 albums chart.

Theory is currently on tour with Hinder and Black Stone Cherry, and is confirmed for Crüefest this summer.